Does direct mail work?
In short, yes. If your direct mail material is carefully planned and designed, and the audience you are sending it to has been targeted correctly, there is no reason why a direct mail marketing campaign should not deliver positive results for your business. Direct mail can be used to market to prospects and existing customers alike.
92% of mail received by post is opened by consumers
98% of direct mail recipients prefer the mail to be personalised
57% of customers said direct mail makes them feel more valued
The benefits of direct mail
92% of all direct mail is opened and 48% of people admit to taking action as a result of engaging with it.
High return on investment
Statistics from the DMA shows a ROI of £3.22 for every £1 spent on direct mail, compared to £3.12 for every £1 spent online.
Direct mail is here to stay
Investment in direct mail is a wise business decision and something you can’t afford to miss out on.
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