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01933 201 102

WE RECENTLY RAN A FACEBOOK AD CAMPAIGN THAT WENT RATHER WELL

 

The recent news from Facebook means many business pages will reach less people. A recent campaign for a client of ours saw a whopping 1,200% ROI.

Here’s the key stats from the campaign:

Total spend: £5600

People reached: 317,000

Video views: 210,000

Website Purchases: 6,756

Sales Revenue: over £75,000

ROI %: Over 1,200%

Why did the campaign perform so well?

The reason this campaign delivered such good results is down to a number of factors.

– It was very well targeted

– It was well timed

– The content looked good

– The message was clear

 

 

We should add, this campaign didn’t offer any sort of discount, promotion or competitions. It was purely a promo designed to drive traffic to an ecommerce page. When you are creating any kind of marketing campaign, you should be considering all of the above. This campaign is a perfect example of how a properly targeted, well produced Facebook campaign can perform. But if we’re honest, there was a little more to this than

OK, so what else happened?

In the three months prior to this campaign, we had been working with the client to build their audience, and test responses to varying types of content. With Facebook’s recent decision to make the contents it’s user see more relevant, companies will need to take action pretty quickly to find out ‘who’ their audience is and what makes them tick. This is precisely what we did for this client. We had also been shooting small amounts of video each month, so that when it came to run the campaign, we had a good amount of quality footage to use. 

Would you like to work with an agency that focuses on delivering ROI like this?

We are a family run, full service marketing agency based in Northamptonshire and can help with all aspects of your marketing, including:

– Social Media Marketing

– Web design

– SEO

– Social media reporting

– Web design

– PPC

To view our full list of services, click here.

BOOK YOUR FREE CONSULTATION

We offer a free, no obligation one hour marketing consultation that can either take place over the phone or in person. This isn’t a sales pitch, and takes place with one of our experienced marketing experts. The consultation will give you an honest, outside perspective of your current position, suggestions on how to maximise your marketing budget and some ideas on how to improve your current marketing activity. To book your free marketing consultation, complete the form below or call us on 01933 201 102.

BOOK YOUR FREE CONSULTATION

We offer a free, no obligation one hour marketing consultation that can either take place over the phone or in person. To book your free marketing consultation, complete the form below or call us on 01933 201 102.

Kenny & Sons