What is CRO (Conversion Rate Optimisation)?
Conversion Rate Optimisation, or CRO, is an integral part of any digital ecosystem. We aim to turn passing traffic into bankable profit. As your website or ad campaign is optimised, you’ll find that ogranic traffic continues to occur, but with an uplift in the amount of conversions. When it comes to CRO, we aim to give your digital infrastructure and its functions as much ongoing value as possible.
60% of online marketers plan to do customer journey analysis to improve their online conversion rate.
Only about 22% of businesses are satisfied with their current website conversion rates.
The average return on investment on CRO tools is 223%
The benefits of Conversion Rate Optimisation
Understand your audience
The process of CRO will give you a fascinating insight into the behaviour of your website visitors, such as activity heatmaps and visual recordings of real site visits.
Appeal to your audience
The data we collect through various CRO tools and software will help steer the layout of your website and ads for the best conversion rates.
See improvements across your site
Kenny & Sons adopt a holistic approach when adapting your website for CRO. We make sure each component of your site is optimised for the greatest conversion opportunity.
Get more information about your visitors
Using tools such as Google Analytics, we will be able to answer questions such as ‘where are my website visitors from?’
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