What is CRO (Conversion Rate Optimisation)?
Conversion Rate Optimisation, or CRO, is an integral part of any digital ecosystem. We aim to turn passing traffic into bankable profit. As your website or ad campaign is optimised, you’ll find that ogranic traffic continues to occur, but with an uplift in the amount of conversions. When it comes to CRO, we aim to give your digital infrastructure and its functions as much ongoing value as possible.
60% of online marketers plan to do customer journey analysis to improve their online conversion rate.
Only about 22% of businesses are satisfied with their current website conversion rates.
The average return on investment on CRO tools is 223%
The benefits of Conversion Rate Optimisation
Understand your audience
The process of CRO will give you a fascinating insight into the behaviour of your website visitors, such as activity heatmaps and visual recordings of real site visits.
Appeal to your audience
The data we collect through various CRO tools and software will help steer the layout of your website and ads for the best conversion rates.
See improvements across your site
Kenny & Sons adopt a holistic approach when adapting your website for CRO. We make sure each component of your site is optimised for the greatest conversion opportunity.
Get more information about your visitors
Using tools such as Google Analytics, we will be able to answer questions such as ‘where are my website visitors from?’
From the blog.
We were recently lucky enough to shoot a true modern classic for a new client of ours that is launching a brand new business in the automotive sector. We are building the company’s new website and, as with most of the websites we develop, the site is going to be...
WE RECENTLY RAN A FACEBOOK AD CAMPAIGN THAT WENT RATHER WELL The recent news from Facebook means many business pages will reach less people. A recent campaign for a client of ours saw a whopping 1,200% ROI. Here’s the key stats from the campaign:...
Marketing financial services can be tricky. The industry is heavily regulated and you need to be aware of the do’s and don’ts. It’s also an extremely competitive industry. If you are a small finance company, approaching your marketing can be quite...
Get in touch.
Want help with your marketing? Call us now on 01933 201 102 or complete the form below and a member of our team will get in touch.