Conversion Rate Optimisation (CRO) is not about driving new traffic to your website, but converting your existing traffic into buying customers.
Learn more about CRO

What is CRO (Conversion Rate Optimisation)?

Conversion Rate Optimisation, or CRO, is an integral part of any digital ecosystem. We aim to turn passing traffic into bankable profit. As your website or ad campaign is optimised, you’ll find that ogranic traffic continues to occur, but with an uplift in the amount of conversions. When it comes to CRO, we aim to give your digital infrastructure and its functions as much ongoing value as possible.


60% of online marketers plan to do customer journey analysis to improve their online conversion rate.


Only about 22% of businesses are satisfied with their current website conversion rates.


The average return on investment on CRO tools is 223%

The benefits of Conversion Rate Optimisation


Understand your audience

The process of CRO will give you a fascinating insight into the behaviour of your website visitors, such as activity heatmaps and visual recordings of real site visits.


Appeal to your audience

The data we collect through various CRO tools and software will help steer the layout of your website and ads for the best conversion rates.


See improvements across your site

Kenny & Sons adopt a holistic approach when adapting your website for CRO. We make sure each component of your site is optimised for the greatest conversion opportunity.


Get more information about your visitors

Using tools such as Google Analytics, we will be able to answer questions such as ‘where are my website visitors from?’

Ready to convert more of your traffic into buying customers?

Get in touch

From the blog.


Five Quick Marketing Strategies for Small Businesses

In today’s competitive world, surviving as a small business can be hard. Previously, it was widely understood that 50% of small businesses fail within their first year of trading. It is now estimated that a third of small businesses survive ten years-...

Digital Marketing Strategies for Restaurants

In today’s highly competitive market, getting the marketing strategy right for your restaurant is critical. You will have a number of competitors, possibly on your doorstep, all fighting for the same trade. So how do you tempt customers through your doors? The...

Marketing Tips for Photographers

A career in photography can be one of the most rewarding and enjoyable jobs there is. Accessibility to a life as a freelance professional photographer has become much easier over the last twenty years, which means it’s now one of the most competitive industries...

Get in touch.

Want help with your marketing? Call us now on 01933 201 102 or complete the form below and a member of our team will get in touch.


01933 201 102

Kenny & Sons