0 Items
01933 201 102

CRO

Conversion Rate Optimisation (CRO) is not about driving new traffic to your website, but converting your existing traffic into buying customers.
Learn more about CRO

What is CRO (Conversion Rate Optimisation)?

Conversion Rate Optimisation, or CRO, is an integral part of any digital ecosystem. We aim to turn passing traffic into bankable profit. As your website or ad campaign is optimised, you’ll find that ogranic traffic continues to occur, but with an uplift in the amount of conversions. When it comes to CRO, we aim to give your digital infrastructure and its functions as much ongoing value as possible.

%

60% of online marketers plan to do customer journey analysis to improve their online conversion rate.

%

Only about 22% of businesses are satisfied with their current website conversion rates.

%

The average return on investment on CRO tools is 223%

The benefits of Conversion Rate Optimisation

N

Understand your audience

The process of CRO will give you a fascinating insight into the behaviour of your website visitors, such as activity heatmaps and visual recordings of real site visits.

N

Appeal to your audience

The data we collect through various CRO tools and software will help steer the layout of your website and ads for the best conversion rates.

N

See improvements across your site

Kenny & Sons adopt a holistic approach when adapting your website for CRO. We make sure each component of your site is optimised for the greatest conversion opportunity.

N

Get more information about your visitors

Using tools such as Google Analytics, we will be able to answer questions such as ‘where are my website visitors from?’

Ready to convert more of your traffic into buying customers?

Get in touch

From the blog.

 

So You Want To Be Creative?

So You Want To Be Creative?

Creativity is essential in fields like design, marketing and advertising, but pretty much every business wants to rise above it’s competitors and stay ahead of the latest trends. Creativity is a crucial part of that process. In 2014, a study by Adobe found that...

This Is How You Announce A Business Partnership

This Is How You Announce A Business Partnership

One of our long term clients recently asked if we could help them with the announcement of a new business partnership. The conversation went something like this: “A press release?” “Hmm… too boring.” “How about a nice...

Email Marketing For Freelance Photographers

Email Marketing For Freelance Photographers

Marketing your services as a freelance photographer can be daunting, and it’s difficult to know where to start. Should you send a printed promo? Pick up the phone and start cold calling? Turn up at a prospective client’s office with cakes? While all of the above are...

Get in touch.

Want help with your marketing? Call us now on 01933 201 102 or complete the form below and a member of our team will get in touch.

CALL NOW ON

01933 201 102

Kenny & Sons