Does direct mail work?
In short, yes. If your direct mail material is carefully planned and designed, and the audience you are sending it to has been targeted correctly, there is no reason why a direct mail marketing campaign should not deliver positive results for your business. Direct mail can be used to market to prospects and existing customers alike.
92% of mail received by post is opened by consumers
98% of direct mail recipients prefer the mail to be personalised
57% of customers said direct mail makes them feel more valued
The benefits of direct mail
92% of all direct mail is opened and 48% of people admit to taking action as a result of engaging with it.
High return on investment
Statistics from the DMA shows a ROI of £3.22 for every £1 spent on direct mail, compared to £3.12 for every £1 spent online.
Direct mail is here to stay
Investment in direct mail is a wise business decision and something you can’t afford to miss out on.
Free direct mail review.
Have your direct mail marketing campaigns been underperforming? Let us take a look.
Clear, concise messaging
Calls to action
All contact information
From the blog.
We have worked with Peterborough-based recruitment agency, The Interim Circle, since day one. Back when the company began, we developed their branding and website, www.theinterimcircle.com. We recently worked with their director, Luke Mccluskey, to produce the...
Northampton based Boost Trampoline Parks recently invested in a digital display campaign in the nearby Weston Favell Shopping Centre. Digital displays are an increasingly popular way to communicate your brands message in public spaces. A well placed, well designed...
We were recently lucky enough to shoot a true modern classic for a new client of ours that is launching a brand new business in the automotive sector. We are building the company’s new website and, as with most of the websites we develop, the site is going to be...
Get in touch.
Want help with your marketing? Call us now on 01933 201 102 or complete the form below and a member of our team will get in touch.