Direct Mail

Direct mail remains one of the most effective ways of getting your message to your targer audience.
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Does direct mail work?

In short, yes. If your direct mail material is carefully planned and designed, and the audience you are sending it to has been targeted correctly, there is no reason why a direct mail marketing campaign should not deliver positive results for your business. Direct mail can be used to market to prospects and existing customers alike.

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92% of mail received by post is opened by consumers

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98% of direct mail recipients prefer the mail to be personalised

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57% of customers said direct mail makes them feel more valued

The benefits of direct mail

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It's effective

92% of all direct mail is opened and 48% of people admit to taking action as a result of engaging with it.

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High return on investment

Statistics from the DMA shows a ROI of £3.22  for every £1 spent on direct mail, compared to £3.12 for every £1 spent online.

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Direct mail is here to stay

Investment in direct mail is a wise business decision and something you can’t afford to miss out on.

Ready to start your first direct mail campaign?

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Free direct mail review.

Have your direct mail marketing campaigns been underperforming? Let us take a look.

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Want help with your marketing? Call us now on 01933 201 102 or complete the form below and a member of our team will get in touch.

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Kenny & Sons